- Why .PINK?
- Get .PINK
You know that understanding the WHY behind people's behavior is fundamental to future success. We believe you simply need to understand human nature.
Sounds obvious, yet this is this where most consumer brands fail. In an exponentially accelerating world of step-change technology, erratic consumer habits and here-today, gone-tomorrow fads, it is becoming impossible to really understand consumers based on existing insight models.
We instead, take a different approach and deep dive into the very foundations of human nature. Our proprietary Human Nature Innovation™ model is a powerful process & tool that goes beyond observable consumer behaviors, habits, and trends of today to identifying the underlying value system and beliefs, that truly shapes them. The result is meaningful category-disruptive innovation that is built on over 200,000 years of human evolution.
The world is changing fast, human nature is not.