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How to Easily Create and Publish a YouTube Video
YouTube is one of the best ways to promote your small business and there are lots of tools out there to make the process simple and straightforward.
In this guide, we'll share how to use them to easily create, upload and publish a YouTube video.
3 Easy Ways to Create a YouTube Video
The simplest and cheapest way to make a YouTube video is to use your camera app (or the YouTube app) to record videos from your phone or tablet.
You can also use video meeting tools like Zoom, which has a recording function built in, to record a video testimonial or interview. You'll get a video (and audio file) immediately after the interview is finished.
If you're more of a text person, a tool like Lumen 5 might be worth the investment. You can create a video simply by importing a blog post:
- Click or tap the Create Video button.
- Choose the platform where you'll be sharing your video (YouTube or a social media site).
- Choose your video orientation (landscape, portrait, social media story, and so on).
- Copy and paste the link to your blog post (or your text) in the on-screen boxes.
- Then the magic happens: in just a few seconds, Lumen5 automatically creates a video using your text and suggested images.
- Tweak your video till it's just right.
Tools for Making an Explainer Video
Explainer videos are popular on YouTube and they're an excellent way to tell people all about your small business and what you have to offer.
You can shoot a traditional video, of course, with footage of your business, your people, and your products. But many small businesses have found that animated videos are more fun to watch, which means people will be more likely to spend a few minutes on watching them.
Here are a few tools that make it easy to create animated videos, even if you have little to no experience:
- Animoto is a drag-and-drop tool with professional templates that you can personalize for your small business. You can also import your own photos and video clips.
- Doodly is a drag-and-drop video creator that lets you create videos in which the visuals seem to be drawn by hand. You can add a voice-over, narrating your story.
- Powtoon lets you create animated videos with pre-designed and pre-scripted templates.
Create a How-To Video with a Screen Recording Tool
How-to videos help your customers figure out how to use your products or services.
One of the best ways to create how-to videos is with a screencasting tool that records what's happening on your screen while you narrate. While the free versions of these tools are great for getting started, it's useful to upgrade to get higher screen resolution and more video storage.
- Loom is a free desktop screen recording tool. Once you give it access to your camera and microphone, you can start to record what's happening on your screen with a couple of clicks. You can choose whether you want to record your screen with audio narration, or have a small video window of you narrating in the corner of the screen.
- If you prefer a browser-based tool, you can get the same functionality with Screencastify.
How-to videos also work for off-line businesses, as a way to show people how to accomplish certain tasks. For example, plumbers can show customers how to switch off the water main to their house, and electricians can demonstrate how to check the fuse box. Sharing this expertise establishes you as an expert and builds trust in your business.
Create a YouTube Video with PowerPoint
You probably don't think of PowerPoint as a video creation tool, and that's sort of true. But if you've already got a business presentation that you want to turn into a video, then it can be a good option.
To create a video in PowerPoint:
- Make sure the presentation is exactly how you want it, including any slide transitions.
- Go to File > Export > Create a Video.
- Choose the video resolution (anywhere from 480p to 4K).
- Decide whether or not you want to stick with the slide timing you already have and any narration you've previously recorded.
- Set slide timing.
- Tap or click the Create Video button.
If you don't have your own recorded narration, and want to make your video more appealing, you can add music:
- Go to Insert > Audio.
- Upload your audio file.
- Use the app's built-in audio tools to set behavior for your audio file. For example, it usually makes sense to make the music loop until the end of the presentation.
How to Publish Your Video to YouTube
Depending on what solution you use to create the video, publishing may be as easy as tapping a button. But here's how you do it manually on YouTube:
- Click the video icon in the navigation bar and select Upload video.
- Click on the big arrow to begin the upload process. By default, all videos are publicly viewable, but you can change this if you want a private or unlisted video, or if you want to decide when it's released.
- While your video's uploading, give it a title, description and tags in the Basic description section of the page. To make it more likely people will find your video, choose from among the most popular YouTube tags.
- Check your video thumbnail to make sure it represents the video and will appeal to viewers. YouTube gives you alternatives to the default at the bottom of the upload page. You can also upload a custom thumbnail.
- Once you're happy, press Publish, and the upload process will complete. If you're not ready to go live, YouTube will automatically save your draft.
- Add subtitles and include a transcript in the description. Subtitles are useful because many people watch videos without sound, and adding a transcript is good for SEO.
- Publish the video on social media sites to extend your brand's visibility and reach.
That's it — your video is live! With the tools shared here, creating and uploading a video to YouTube is a super quick process. So, don't stop with just one. Harness the power of video by creating videos regularly to reach your audience with content they'll find appealing.